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Digital Marketing

Digital Marketing Course

Duration

8 Weeks

Fees

GHC 2,850

Course Overview

The Digital Marketing course at ELMITECH INSTITUTE OF TECHNOLOGY (EIT) introduces students to the fundamentals of marketing products, services and businesses using digital platforms.

Students will learn how to use social media, websites, search engines, online advertising, email and digital content to reach customers and promote businesses.

The course is designed for beginners and individuals who want to develop practical digital marketing skills for employment, freelancing, entrepreneurship and business promotion.

 

Course Curriculum

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?

  • Traditional Marketing vs Digital Marketing

  • Importance of Digital Marketing

  • Types of Digital Marketing

  • Digital Marketing platforms

  • Understanding online customers

  • Introduction to digital marketing strategy

Module 2: Social Media Marketing

  • Introduction to social media

  • Creating professional business profiles

  • Facebook for business

  • Instagram for business

  • TikTok for business

  • WhatsApp Business

  • Creating social media posts

  • Growing followers and engagement

  • Managing comments and messages

Module 3: Content Creation for Marketing

  • Introduction to marketing content

  • Types of digital content

  • Creating attractive social media posts

  • Writing captions

  • Creating promotional graphics

  • Basic video content

  • Content planning

  • Introduction to Canva

  • Using AI tools for content creation

Module 4: Introduction to Website Marketing

  • Importance of having a business website

  • Website and digital marketing

  • Landing pages

  • Creating effective website content

  • Call-to-action buttons

  • Promoting a website

  • Introduction to Google Business Profile

Module 5: Introduction to Search Engine Optimization (SEO)

  • What is SEO?

  • How Google Search works

  • Keywords

  • Creating Google-friendly content

  • Basic on-page SEO

  • Local SEO

  • Getting a business found online

Module 6: Online Advertising

  • Introduction to paid advertising

  • Facebook and Instagram advertising

  • Creating simple advertisements

  • Choosing advertising objectives

  • Identifying target customers

  • Setting an advertising budget

  • Monitoring advertisements

Module 7: Email & WhatsApp Marketing

  • Introduction to email marketing

  • Building customer contacts

  • Writing promotional emails

  • WhatsApp Business marketing

  • Broadcasting messages

  • Customer communication

  • Marketing etiquette

Module 8: Digital Marketing Analytics

  • Understanding digital marketing statistics

  • Social media insights

  • Website traffic

  • Engagement

  • Reach and impressions

  • Understanding clicks and conversions

  • Measuring marketing performance

Module 9: Digital Marketing for Small Businesses

  • Creating a digital marketing plan

  • Promoting local businesses

  • Finding and attracting customers online

  • Creating promotions

  • Building customer relationships

  • Using social media to increase sales

  • Developing a simple marketing calendar

 

Career Opportunities

  • Digital Marketing Assistant
  • Digital Marketing Officer
  • Social Media Assistant
  • Social Media Manager
  • Content Creator
  • Content Marketing Assistant
  • Social Media Content Creator
  • Online Marketing Assistant
  • Marketing Assistant
  • SEO Assistant
  • Advertising Assistant
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